FP&A Software for E-commerce and Retail
Retail cash hides in inventory. You pay suppliers months before customers pay you. Consequently, a growing retailer can be profitable and cash-starved at once. Reportly forecasts that gap, tracks COGS and margins live, and plans for seasonality on real data.
Illustrative preview — not customer data
What breaks in e-commerce & retail finance
The same three failures show up in almost every e-commerce & retail team we talk to.
Profitable and cash-starved
You pay suppliers months before customers pay you. Growth makes it worse.
COGS moves, margin doesn't get checked
Freight and landed cost creep silently through the P&L.
Peak season is planned on instinct
Purchasing commits cash months ahead of the revenue that justifies it.
The numbers your board actually asks about
Reportly builds these from your live accounting data, so they never depend on a spreadsheet refresh.
Retail finance dashboard
Illustrative dataThe retail finance picture, live
- 01
An e-commerce KPI dashboard
with margin, COGS, and inventory position, updated from your books.
- 02
Working capital tracking
Inventory swings show up in net working capital before they hit cash.
- 03
Seasonal forecasting
Model peak-season purchasing and post-peak cash in budgeting and forecasting.
- 04
Channel views
Split performance by store, channel, or marketplace using classes.
- 05
Break-even by product line
Sanity-check pricing with the break-even calculator.
What a month looks like with Reportly
Close the books, and the reporting takes care of itself.
Actuals land
Sales, COGS, and inventory positions refresh from the books.
Margin check
Landed cost and freight hit contribution margin where you can see them.
Cash forecast
Purchase commitments model forward against expected receipts.
Channel review
Store, channel, and marketplace performance split out automatically.
The vocabulary, defined
Plain-English definitions of the terms this page uses. More in our glossary.
COGS
Cost of goods sold: the direct cost of the products you sold in the period.
Net working capital
Current assets minus current liabilities. Inventory swings show up here first.
Cash conversion cycle
The days between paying for inventory and collecting cash from its sale.
Contribution margin
Revenue minus all variable costs, including fulfilment and payment fees.
E-commerce FAQ
Built for how e-commerce & retail really works
Reportly is in early access. Join the waitlist to see it on your own numbers.