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Reportly AI
SaaS & technology

FP&A Software for SaaS Companies

SaaS finance runs on four numbers: ARR, burn, runway, and retention. However, most SaaS teams still compute them in fragile spreadsheets. Reportly tracks all four from live data, and forecasts what happens next. Consequently, board prep shrinks from days to an hour.

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MRR movement, subscribers, and runway
MRR MOVEMENTNewExpansionChurnNetNet new $34K this monthGROSS RETENTION93%$4.2MARRRUNWAY14.2 months at current burn

Illustrative preview — not customer data

01 — The problem

What breaks in SaaS & technology finance

The same three failures show up in almost every SaaS & technology team we talk to.

  • Board math lives in one fragile file

    One broken formula misstates ARR to investors. Nobody notices until diligence.

  • Runway is a stale number

    By the time the model is updated, the hiring decision has already been made.

  • Retention is a fundraise exercise

    GRR and NRR get computed twice a year, not monthly when they could change something.

02 — Metrics that matter

The numbers your board actually asks about

Reportly builds these from your live accounting data, so they never depend on a spreadsheet refresh.

SaaS finance dashboard

Illustrative data
ARR
$4.2M
▲ +8.4%
Net burn
$180K/mo
▼ -6.1%
Runway
14.2 mo
▲ +1.8 mo
Gross retention
93%
▲ +1.2 pts
03

The metrics SaaS boards actually ask about

  • 01

    ARR and MRR movement

    New, expansion, contraction, and churn, reconciled to your books.

  • 02

    Burn and runway

    Live cash position projected forward. Try the cash runway calculator for a quick check.

  • 03

    Retention

    Track gross revenue retention and NRR monthly, not just at fundraise time.

  • 04

    Scenario planning

    Model a slower quarter or an earlier hire, then compare runway side by side in budgeting and forecasting.

04

Why spreadsheets fail SaaS finance

Deferred revenue, cohort math, and monthly board packs punish manual work. Moreover, one broken formula can misstate ARR to investors. Reportly builds these views from live QuickBooks data. Therefore, the numbers tie out every time.

05 — Month end

What a month looks like with Reportly

Close the books, and the reporting takes care of itself.

Day 1

Actuals land

QuickBooks syncs the close. ARR, burn, and cash update themselves.

Day 2

Retention refreshes

GRR and NRR recompute from the same ledger the board pack cites.

Day 3

Scenarios re-run

Hiring plans and growth cases re-forecast against the new cash position.

Day 4

Board pack ships

The deck assembles. You write commentary, not formulas.

06 — Key terms

The vocabulary, defined

Plain-English definitions of the terms this page uses. More in our glossary.

  • ARR

    Annual recurring revenue: the normalized yearly value of your active subscriptions.

  • Net burn

    Monthly cash out minus cash in. The number that sets your runway.

  • Gross revenue retention

    Revenue kept from existing customers, excluding expansion. It cannot exceed 100%.

  • Runway

    How many months your cash covers your net burn at the current rate.

FAQ

SaaS FP&A FAQ

Reportly builds recurring-revenue views from your live accounting data.
Yes. Clone your base case, change growth or hiring assumptions, and compare runway outcomes instantly.
Yes. Board packs generate automatically from the same live data. See financial reporting.

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