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Reportly AI
SaaS & technology

Board reporting software for SaaS startups

A funded startup owes its investors the same pack every month: where we stand, burn and runway against the budget, what changed. Reportly builds it from the ledger (QuickBooks Online, or Vecty) and takes ARR, customers and retention by upload or manual entry, because those live in the billing system, not in the books. The startup pack comes as a template, included in every plan; your own deck works as the template too.

  • Cloud app
  • Server
  • Code
  • Subscription
  • Growth
  • Launch
MRR movement, subscribers, and runway
MRR MOVEMENTNewExpansionChurnNetNet new $34K this monthGROSS RETENTION93%$4.2MARRRUNWAY14.2 months at current burn

Illustrative preview — not customer data

01 — The problem

What breaks in SaaS & technology finance

The same three failures show up in almost every SaaS & technology team we talk to.

  • Board math lives in one fragile file

    One broken formula misstates ARR to investors. Nobody notices until diligence.

  • Runway is a stale number

    By the time the model is updated, the hiring decision has already been made.

  • Retention is a fundraise exercise

    GRR and NRR get computed twice a year, not monthly when they could change something.

02 — Metrics that matter

The numbers your investors ask about

Reportly builds the ledger figures from your accounting system; non-ledger figures come in by upload or manual entry and sit next to them in the pack.

SaaS finance pack

Illustrative data
ARR
$4.2M
▲ +8.4%
Net burn
$180K/mo
▼ -6.1%
Runway
14.2 mo
▲ +1.8 mo
Gross retention
93%
▲ +1.2 pts
03

The numbers your investors ask about

  • 01

    Burn and runway

    From the ledger, against the budget, with the 13-week cash forecast.

  • 02

    Revenue and gross margin

    By month, in the grouping the board expects.

  • 03

    ARR, customers and retention

    Entered or uploaded monthly, shown next to the ledger numbers.

  • 04

    Hiring plan against budget

    With scenarios.

04

Why spreadsheets fail SaaS finance

Deferred revenue, cohort math, and monthly board packs punish manual work. Moreover, one broken formula can misstate ARR to investors. Reportly builds these views from your accounting system. Therefore, the numbers tie out every time.

05 — Month end

What a month looks like with Reportly

Close the books, and the reporting takes care of itself.

Day 1

The close syncs

The close syncs, the pack refreshes.

Day 2

Your SaaS numbers

You enter the month's ARR, customers and retention.

Day 3

The commentary

You edit the drafted commentary.

Day 4

The investor update

The investor update goes out in the same format as last month.

06 — Key terms

The vocabulary, defined

Plain-English definitions of the terms this page uses. More in our glossary.

  • ARR

    Annual recurring revenue: the normalized yearly value of your active subscriptions.

  • Net burn

    Monthly cash out minus cash in. The number that sets your runway.

  • Gross revenue retention

    Revenue kept from existing customers, excluding expansion. It cannot exceed 100%.

  • Runway

    How many months your cash covers your net burn at the current rate.

FAQ

SaaS FP&A FAQ

No. ARR lives in your billing system. You enter or upload it monthly and Reportly shows it next to the ledger numbers in the pack. Burn, runway, revenue and margin come from the ledger.
Yes. Clone your base case, change growth or hiring assumptions, and compare runway outcomes instantly.
Yes. Board packs generate automatically from the same live data. See financial reporting.

Built for how SaaS & technology really works

Every plan starts with a 14-day trial.